Reno Design group
Projects
In Progress
Animations
 
  Personal Background | Professional Practice | Design Ethic | Value Of Design | On Finding An Architect | Services & Fees


PROFILE: THE VALUE OF DESIGN
 
 

  “The first rule is to keep an untroubled spirit.  The second is to look things in the face and know them for what they are.” 
 
~ Marcus Aurelius
   
The longer I've practiced architecture the more convinced I've grown of the value of a thoughtful design process and the design premium that accrues to a home or building professionally and collaboratively conceived.  What is highly livable in a home makes it also highly marketable and valuable as an investment in time, energy and resources.  The resources put into a home are not an expense, they are an investment (in real estate equity), and this is one of the largest investments most of us normally make.  In this sense an Architect serves in a kind of fiduciary capacity as well as a design role.  The stakes are substantial and there are a host of dynamics impacting the process, as well as pitfalls. 


 
“The purpose of life is to unlearn what has been learned and to remember what has been forgotten.”   
~ Sufi proverb
 

The ideal is a creative and reasonable experience. Unfortunately in many ways this is an altogether countercultural occurrence, occasioning a strategy of equal parts precaution and optimism.  There are a host of distractions in popular and commercial culture that will contend to distort our focus, and the flashy, frivolous and grandiose are often valued over the simple, enlivening and lasting.  This is an occasion for raising an opposite wave and a lot of sorting.  It requires commitment to keeping first things first, in order to create a pleasing and livable environment that supports your own lifestyle and is consistent with the goals, and constraints, that you bring to the table.  This is both an analytical and an intuitive process that starts with a deliberate intention.

Each individual and each site, each project and each schedule and budget, is so unique that it’s not terribly useful to lay out much more of a design ideology than this without first having met personally, established a working rapport and shared the facets of your own particular needs, design objectives, and constraints.

 

 
 
© Reno Design Group,  2006.
All rights reserved.
Rob Reno, AIA • T: (603) 746-4200; F: (603) 746-4900
Email: Rob@RenoDesignGroup.com • web: www.RenoDesignGroup.com
Contact Resources Testimony Vitae ProfileHome